Journeys posted a modest comparable-sales gain, but Genesco’s quarter is really about channel divergence, fewer stores, and the work required after a one-time tariff refund.
The Council’s 3 September green light puts platform responsibility, product identifiers, small-parcel charges, and customs data on every cross-border fashion team’s planning list.
Capture one customer-safe primary reason, preserve evidence, separate item disposition, and measure against the right denominator before changing product or policy.
Fashion images now work as discovery inputs as well as campaign assets. Brands need accurate product photography, variant data, useful landing pages, and a way to measure what happens after the visual match.
A size recommendation is a probability built from product, customer, and outcome data—not a measurement of objective truth.
The answer depends on what “fit intelligence” does, who uses it, which products qualify, how return reasons are captured, and whether conversion, bracketing, margin, customer experience, and completed return windows are measured together.