Sales were still down, but July improved as Torrid rebuilt the balance between core, fashion, and opening-price-point product. The next question is whether that mix can create durable value without leaning on promotions.
Tommy Bahama held up while Lilly Pulitzer and Johnny Was shrank. The next test is whether product, pricing, and marketing changes can do more than a temporary tariff refund or a heavier promotional calendar.
A SKU creates more than inventory value. It creates identity, receipt, count, content, replenishment, exception, and aging work that should be measured before an assortment expands.
Five color families can organize a current buying study, but FashionMember has not yet interviewed buyers or verified orders; these are test hypotheses, not market winners.