Trends Culture
The Difference Between a Trend and a Lasting Category Shift
A visible spike becomes a category question only when search, sales quality, reorders, returns, customer use, supply, margin, and time point in the same direction.
A visible spike becomes a category question only when search, sales quality, reorders, returns, customer use, supply, margin, and time point in the same direction.
Early Spring and Cruise 2027 collection notes point toward controlled lines, adjustable volume, drape, and movement—but the public sample is too early to call a market-wide trend.