Business Retail
Why Customer Retention Is Fashion’s New Growth Front
Retention is not a single dashboard percentage. It is a cohort, identity, product, service, returns, consent, and evidence problem that fashion teams can make operational.
Retention is not a single dashboard percentage. It is a cohort, identity, product, service, returns, consent, and evidence problem that fashion teams can make operational.
A useful loyalty program is a product with explicit earning, redemption, returns, privacy, contact, accessibility, accounting, and exit rules—not a discount wrapped around a customer database.