A tariff is applied to a classified import under current rules, then flows through landed cost, margin, wholesale terms, retail price, cash, and risk. The effect cannot be read from one headline rate.
Build price from channel-specific contribution, return and rework allowances, fixed-cost recovery, cash timing, and honest promotion rules—not a universal markup shortcut.
Real value combines total price, fit, use, care, durability evidence, repair, service, and a credible exit—not a crossed-out number or universal cost-per-wear claim.